Mast Brothers Chocolate: The Ten-Minute Lie

We are big fans of local and American made products and Mast Brothers Chocolate is no exception; they make great quality artisan chocolate in Brooklyn. They have a great product and an incredible looking store — but this video is the reason why people hate hipsters.

The two brothers ramble on for 10 minutes feeding up one bullshit story after another… talking about their childlike curiosity, love of water, adventure, and how chocolate is the food of the gods all the while religious hymns play in the background… a little full of ourselves, aren’t we boys?  Give us a break — you make chocolate, good chocolate at that. You’re not “teaching my taste buds” anything, you’re not bringing me on an adventure because you use nice paper to wrap your candy. So do us all a favor: grow up and keep up the good work, just don’t lie to me about it.

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