Lucasfilm has made the decision to release all six films of the Star Wars saga (again!) in 3D. In the post-Avatar market, it’s become clear that 3D is a money maker. And if we’ve learned anything about Lucas, from the rereleases of the original trilogy, to forcing his fans endure the nonsense that was Jar Jar Binks, as well as the rerelease of the DVD box sets without “digital enhancements,” it’s that he is not afraid to suck on the money making tit, knowing fans of the series will follow along. Worst of all, the films will be released in chronological order, meaning we will have to get through first three episodes before getting to see the original trilogy in theaters. Though no one is forced to see them, enough is enough.
On top of selling the franchise right to Family Guy, the endless subpar video game titles, lego series, and other merchandise, his most recent marketing ploys are with Adidas and Verizon. First was the Star Wars x Adidas Originals vault, which features clothing and shoes inspired by nearly all characters and items of the Star Wars universe. Most recently though, Lucasfilm has teamed up with Verizon to create an R2D2-styled Droid phone… Really?
With this all being said we will probably be there with all the other Fanboys opening night. Damn you, George.
May the force be with us all.